“We make refined women's essentials that cultivate routine and ritual, without hurting the earth.”
well kept is a sustainable, women-owned wellness brand based in Vancouver, BC. Founders, Natalie and Emilie, started the brand after their own personal search for a more sustainable and enjoyable shaving experience came up short and soon after designed and launched their first product—a safety razor. Now with a collection of carefully curated goods, the brand looked to me to support them with refining their brand voice and writing all the content on their new (energy-efficient) website.
“We work with family-owned hotels because we know that the best experiences come from the deepest connections.”
Committed to cultivating the most special, unforgettable travel experiences, Querido founder, Carlos Quereda, and his team tasked me with communicating the brand story to their distinct, diverse audiences: hoteliers (both current and prospective); travellers; and the brand’s travel advisors or Rockstars. Working with a web developer and art director, I wrote every piece of content on the site from landing page copy to researching and writing editorial on every property in the Querido portfolio.
“We create big smiles for your little ones.”
I wrote, edited, and optimized all of the content and copy for Glow’s website and continue to edit and optimize blog posts for the pediatric dentistry office.
