copy teams who understand the nuance of creative e-commerce
I used to say that product editorial is the marriage of content and commerce, but now, content is commerce, which makes this work more important than ever. Over the last decade, product editorial has become something of a niche for me, and while I can turn around copy or edits fast, I’m most jazzed about dismantling broken processes, making the experience more user-friendly, and using content to engage and compel customers.